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Privacy Policy

The Detroit Ammunition Company LLC (“DAC”) is committed to protecting your privacy. When you visit its website (“Site”), DAC collects and uses your private information. But it takes its responsibility to govern your privacy seriously.

This is the DAC privacy policy. It describes information that DAC collects, and tells you what DAC does with it. You can make choices about the way DAC collects and uses your Personally Identifiable Information (PII). DAC periodically reviews its security and privacy policies, and enhances them as necessary. Please check back often to see how DAC has changed them.

DAC drafted this privacy policy to enable it to better serve anybody who is concerned with how DAC uses their PII. PII, as US privacy law defines it, is information that someone can use by itself or combined with other information to identify, contact, or locate a single person. Read this privacy policy carefully to get a clear understanding of how DAC collects, uses, and protects your PII consistent with its website.

It is important to note, though, that only authorized individuals have access to your PII.What PII does DAC collect from the people who visit its blog, website, or app?

You can generally visit this Site without identifying or revealing personal information about yourself. The sort of information that DAC collects in this situation can be categorized generally as “anonymous.” DAC cannot use this information to identify you.

For example, this Site records how many individuals visited each particular page over a given period of time, but it does not tell DAC each visitor’s name or other PII. If you choose not to provide PII, you stay anonymous to DAC. Data that DAC collects about how you use the Site is, therefore, anonymous information.

If you order from, or register on, our Site, you lose your anonymity. The Site then asks for your name, email address, mailing address, phone number, or other details to help with your experience. This information is PII—it specifically identifies you by name, address, etc.

When does DAC collect PII?

DAC collects your PII when you:

  • register on the Site,

  • place an order,

  • subscribe to a newsletter,

  • fill out a form,

  • open a Support Ticket,

  • enter information on our site,

  • respond to a survey or marketing communication,

  • surf the website

  • provide us with feedback on our products or services, or

  • use other Site features.

Note: DAC only collects PII if you voluntarily submit the PII to us.

How does DAC use your PII?

DAC may use your voluntarily-submitted PII to:

  • personalize your experience so it may deliver the type of content and product offerings in which you are most interested,

  • improve our website to better serve you,

  • more efficiently respond to your customer service requests,

  • administer a contest, promotion, survey or other site feature,

  • more quickly process your transactions,

  • ask for ratings and reviews of services or products, and

  • follow-up after correspondence (live chat, email or phone inquiries).

How does DAC protect your information?

DAC takes great measures to maintain the safety of your PII. DAC has a series of security measures in effect when you (i) place an order, or (ii) or submit or access your PII.

First, DAC constantly scans the Site for security holes and known vulnerabilities. Second, DAC regularly uses Malware scanning.

Third, DAC stores your PII behind secure networks. Only a limited number of people can access it, and they must keep it confidential.

Fourth, DAC encrypts your sensitive/credit information using Secure Socket Layer technology.

Finally, DAC processes all transactions through a gateway provider – they are never stored or processed on our servers.

Does DAC use “cookies”?

Yes. Cookies are small-data files, typically comprised of a string of text and numbers, that assign you a unique identifier. Cookies enable your computer and the Site to have a “dialogue.” This permits DAC to (i) capture certain information and more-efficiently administer the Site, and (ii) provide a more tailored and user-friendly service to you. You may set your browser to notify you when you receive a cookie or to prevent cookies from being sent, though doing so may limit the functionality that DAC can provide you when you visit the Site.

Third parties that have links on the DAC Site may use cookies or collect certain information if you go to their site. We do not control the how they use your information. You should contact them directly if you have questions about how they collect and use your PII.

In general, DAC uses cookies to:

  • Help remember and process the items in your shopping cart.

  • Understand and save your preferences for future visits.

  • Keep track of advertisements.

  • Compile aggregate data about Site traffic and Site interactions so DAC can offer better Site experiences and tools in the future. We may use trusted third-party services that track this information on our behalf.

In your browser settings, you can choose to (i) have your computer warn you each time a cookie is being sent, or (ii) turn-off cookies. Since each browser is different, look at your browser’s Help Menu to learn the correct way to do so.

If you turn cookies off, some of the features that make your Site experience more efficient may not function properly.

Third-party disclosure

DAC does not sell, trade, or transfer your PII to other parties without providing you with advance notice. These outside parties include website-hosting partners, and parties who help DAC operate its website, conduct its business, or serve its users. And DAC does so only if these parties agree to keep your PII confidential. DAC may also release PII if it is appropriate to comply with the law, enforce Site policies, or protect DAC or others’ rights, property, or safety.

DAC may provide non-PII to other parties for marketing, advertising, or other uses.Third-party links

Occasionally, DAC offers third-party products or services on the Site. These third-party sites have their own privacy policies over which DAC has no control. Thus, DAC is not responsible or liable for their content or activities. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements are summarized by its advertising principles. Google has them in place to provide you a positive experience.

DAC uses Google AdSense Advertising on the Site.

Google, as a third-party vendor, uses cookies to serve ads on the DAC Site. Google’s use of the DART cookie enables it to serve ads to you based on your previous visits to our Site and other sites on the Internet. You may opt-out of Google using the DART cookie by visiting the Google Ad and Content Network privacy policy.

DAC uses:

  • Remarketing with Google AdSense

  • Demographics and Interests Reporting

  • DoubleClick Platform Integration

DAC, along with third-party vendors such as Google, uses first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad-service functions as they relate to the Site.

Opting Out

You can set preferences for how Google advertises to you on the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first U.S. state law to require commercial websites and online services to post a privacy policy. But its reach stretches well beyond California. It requires any person or company in the U.S. (and conceivably the world) that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website that identifies (i) the information being collected, and (ii) individuals or companies with whom it is being shared. See more at:

Under CalOPPA, DAC agrees to the following:

  • Users can visit our Site anonymously.

  • When we create this privacy policy, we will add a link to it on our home page or, at a minimum, on the first significant page after entering our Site.

  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

Changes to DAC’s Privacy Policy

DAC will post notice of any change on this page.

Changes in PII

You can change your personal information by logging in to your account. Do Not Track (DNT) signals

We honor DNT signals. If you have set the DNT mechanism on your phone or computer, DAC does not (i) plant cookies, or (ii) use advertising.

Third-party behavioral tracking

DAC allows third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

DAC recognizes its obligation to protect children’s privacy and safety. To that end, it fully complies with COPPA. By way of example, and not limitation, DAC does not market to children under 13-years old and products on its Site cannot be sold to children under 13-years old.

Fair Information Practices

The Fair Information Practice Principles form the backbone of U.S. privacy law. Concepts they include played a significant role in developing data-protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to complying with the various privacy laws that protect PPI.

To comply with Fair Information Practices, if a data breach occurs, DAC, within 7 business days, will (i) notify you by email, and (ii) post notice on our Sits.

DAC also believes in, and enforces, the Individual Redress Principle. This permits you to pursue your legally-enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires that you have (i) enforceable rights against data users, and (ii) recourse to courts or government agencies that will investigate and prosecute non-compliance by data processors. DAC will support you in your efforts to enforce your rights.


The CAN-SPAM Act (i) regulates commercial email, (ii) sets forth requirements for commercial email, (iii) enables recipients to stop commercial email from being sent to them, and (iv) sets forth the penalty for those who violate the CAN-SPAM Act.

DAC collect your email address solely to:

  • Process your orders and send you information and updates pertaining to them.

  • Send you information related to products and services.

  • Market to our mailing list and send email to customers after their original transaction. DAC takes aggressive steps to ensure that it complies with CAN-SPAM. For example, it will:

  • Never use false or misleading subjects or email addresses.

  • Identify a promotional message as an advertisement in an obvious manner.

  • Include the physical address of our business or site headquarters.

  • Monitor third-party email marketing services for compliance, if one is used.

  • Honor opt-out/unsubscribe requests quickly.

  • Allow users to unsubscribe by using the link at the bottom of each email.

If you ever want to unsubscribe from receiving future emails, send an email to: We will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us at:

PO Box 871

South Lyon, Michigan 48178

United States